Facebook is an enormously powerful advertising tool. It's basically using the Facebook pixel and algorithm to take some of the characteristic behaviors and attributes from your custom audience and then extrapolating those across a whole country or multiple countries, looking for people who share similar characteristics, attributes and behaviors, that also belong to your custom audience.
If you're not sure how to set that up, under Source click the Create new button then choose Custom Audience > Customer File > Add customers from your own file, then proceed to either upload your CSV file or just copy and paste your email addresses directly into the box.
Upload a list of emails or phone numbers of the prospects you want to show ads to. You can also have Facebook exclude emails or numbers on that list, let's say if you know those folks aren't interested in your product or service. Simply put, audience overlap is marketing to the same audience with different ad sets.
Once someone does purchase your product, you can add them to a new web traffic audience (customers) because they visited your product's post-purchase page (i.e., the Thank You Page). In this article, we'll cover the basics and benefits of Facebook's new Lifetime Value Custom Audiences and Value-Based Lookalike Audiences.
The 1% lookalike targeted around 2 million people. Then, Facebook's algorithm will start to query it's entire user base looking for people who most closely share the profile and behavioural traits that it has detected from your source audience. This post provides step-by-step instructions for creating a lookalike audience on Facebook using Amazon customer data.
Now you can choose to target this audience through ads, or even create lookalike audiences - which means you get back people who look like the ones you just uploaded. It's very simple to create a lookalike audience from any existing audience within your Facebook Ads Manager.
When a new customer is created, we not only upsell and cross-sell to that customer using their Lifetime Value, but also create an always updated Lookalike Audience based on this custom audience. Once you have custom audiences locked in, you'll want to quickly add Lookalike audiences to your marketing.
This highly-targeted audience will also be constantly evolving as the list will refresh every week with new potential customers who match with the existing list. Big brands and medium-sized businesses with a nationwide customer base are probably going to want to set the size at 10% for the widest Reach and then dial down the audience size based on performance until the optimal balance has been found.
If the feature is available to you, you will then have the option to select Customer file with lifetime value (LTV)”. We can help you with pulling the vital information from your customer list, get it setup properly in Facebook, and launch effective campaigns.
Once I did this, I was able to create a lookalike audience of 140,000 women who should be very similar to my source audience of 6,600. If you are just getting started using a Lookalike Audience, we recommend you choose one end of the spectrum and adjust over time, optimizing for engagement, conversions and lifetime value of a customer.
Facebook Custom Audiences allow brand managers to upload a list of customer information (e.g. customer email addresses and phone numbers, subscriber lists, app users or likes from social media pages) which Facebook uses to find lookalike audiences. However I HIGHLY recommend you either use a conversion pixel from your core product or an email list of those customers.